
”And Defenders isn’t bashful about trumpeting its offerings and virtues. The company, Boyce said, has “an unlimited advertising budget for programs that work. I realize that’s highly unusual not to set a limit on marketing, but that gets back to our testing. ”About half of Defenders’ advertising spend goes to digital and half to traditional media, he said. He declined to say how much Defenders has
spent in recent years, only calling it “multi of multi millions of dollars. ”“You would be surprised by the number,” he said. “It’s very significant. ”•Schoettle grew up in Indianapolis, graduating from Southport High
School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long distance cycling and running.
The reference below that came across my
desk a few days ago is indeed a very interesting one and I'd like for you to read it.

This
will also enable you to hide it in places where crooks will not see or find it. In the science fiction movie "Gattaca," Ethan Hawke's character was able to get into a secure area using nothing but a scan of his retina. That
technology actually exists today. It's called biometrics. In addition to your eyes, it can scan your fingerprints or recognize your voice. It's a great choice for people with fat bank accounts who harbor government secrets, but for the rest of us, digital door locks offer a cheaper home security option.